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March 2015

That Sounds Sweet!

What is the Taste of Sound? And What About the Sound of Taste?

“Sound is the forgotten flavour sense.” Says Heston Blumenthal, chef and proprietor of The Fat Duck.


According to recent studies from the Crossmodal Research Laboratory at the University of Oxford on auditory and gustatory stimuli have suggested there may be implicit associations between basic tastes and auditory frequency, speed, roughness, discontinuity, sharpness and attack. Working with Harlin Sun, a sound engineer and composer, we created a ‘Tasty Album’ with five soundtracks - one for each basic taste - sweetness, sourness, bitterness, saltiness, and umami.


Listen to the soundtracks here: Tasty Album

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